Be So Stupid They Can’t Ignore You
I had an idea for a business. This was 2009. I was going to take videos of houses for sale.
I would charge a real estate agency per house I videotaped. I was going to get rich. Rich!
Customers of the agency would no longer have to go to the house. They could just go to the agency and watch the video.
I went to six real estate agencies in town and they actually laughed at me and said, “No thanks.” That was the end of that business idea.
Here’s what I didn’t have:
A video camera
Any video skills whatsoever. I had never taken a video before.
Zero sales ability. I had never tried to sell anything before.
Zero money. I had no idea how I would buy a video camera.
Zero knowledge. Did the real estate agency have a Youtube Account?
A car. How was I going to drive miles around to every house?
I didn’t know anything. I didn’t have anything. I had no resources.
I gave up.
Today I’m meeting with a company that does virtual reality tours of houses.
Anyway, they’ve signed on with one of the largest real estate agencies in the world.
Does this mean I should have been persistent?
Of course not.
Ready. Fire. Aim.
That’s the ONLY way you can learn, not waste time, move on to the next experience.
1.) Stupidity is Rungs on the Ladder To Success
Stupidity is the rungs on the ladder to success.
So then I applied for a job at a Prop. Trading firm in London, U.K. I loved the craziness and chaos of the financial world. .
“We don’t really have large enough Asset Under Management to hire people,” the guy at the Prop. Trading firm told me.
I wrote four or five business related books (I honestly forget) that never got published.
I had them printed up and I saved them for over 20 years. You never know!
Recently I threw them all out. Gone forever. Should I have been persistent?
Of course not! They were horrible.
After I left graduate school in the U.K, I wanted to have an interesting experience. I tried to move into a homeless shelter because I can no longer afford a dormitory in town.
To be honest, I was so down on myself I thought the best way to meet women would be in a dormitory.
It would be like a college dormitory, I thought. Only everyone would be penny-less. And lovable.
The manager at the dormitory thought I was too crazy to live in hostel. He said no.
2.) Persistence is overrated.
If they had said yes to me working at the Investment Bank then I probably wouldn’t today be about to interview one of my all-time favorite fund managers with “skin in the game”.
If the gatekeepers had published any of my books I’d be a struggling and unhappy writer.
If I stayed in graduate school, I don’t know. I’d have spent nine years working on a useless Ph.d. thesis instead of interviewing Wall Street power players for my podcast.
If they said yes to me living in the hostel then maybe today I’d be homeless.
I could have tried harder. I could have resisted all the NOs. I could have resisted and struggled and fought. But why?
3.) Resistance is the opposite of persistence.
It blocks you into thinking there is only one thing that will make you happy. This is the worst disease and it’s chronic.
So many people I talk with are unhappy because someone, at some point, blocked something they were working on. Like a blockage in the artery that prevented the heart from success.
They get obsessed with this blockage. They can’t stop thinking about it. They get angry. They can’t forgive. They can’t forget.
They get stuck. The “No” they got ended up defining them.
Persistence in having many experiences is more important than having persistence in one experience.
The other day I saw a guy playing a piano in the middle of Union Station in Los Angeles, CA. I asked him what he was doing there.
“Living the dream,” he told me. “Living the dream.”
